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About MeMy name is Jon Mellen. I'm a Boston based online marketer with a special focus on SEO.
I've spent the past decade leading advanced marketing campaigns across a variety of industries and different traffic acquisition channels. I enjoy SEO in particular for the constant challenges that are introduced, as the science of search continues to evolve. My career has involved leadership roles with exciting brands including:
I'm currently the Senior Director of SEO for TripAdvisor, the World's largest travel site. |
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My Career
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Here's the rundown:
And a bit more detail: TripAdvisor.com: Senior Director of SEO - Managing an industry acclaimed SEO team for the World's largest travel company. - Leading a global SEO campaign across more than 50 sites and 26 languages. - Responsible for strategy and planning, project management, and data analysis. LLBean.com: Senior Web Content Analyst - Managed team of three analysts and oversaw team of six associates, to plan and execute all customer facing web elements of LLBean.com. - Supported complete redesign of site, introduced new SEO strategy, and experienced conversion rate improvements to lead company to record ecommerce sales levels. eBags.com: Director of Marketing - Managed a team of six to optimize all online marketing initiatives, including SEO, SEM, Email, CSE, Display, and Affiliates. - Improved company-wide marketing efficiency to most profitable levels in company history while exceeding record annual gross sales. Education: University of Denver, Daniels College of Business - Master of Science, Business Intelligence Bates College - Bachelor of Arts, Sociocultural Psychology |
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Interested in joining my team? TripAdvisor is hiring. If you think you've got what it takes, send me a note.
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